3 Important Rules for Using Technology in Church

Young man uses tech

Looking for a quick fix that’ll bring more Millennials into your church? Technology might seem like the best answer. It seems like everyone, not just young adults, is glued to their smartphones nowadays.

Much technology

The problem is, technology in church can become a trap. If you google it, you’ll find blogs like this one, which lists a number of ways your congregation can become more tech-savvy.

This article lists many potentially good ideas for certain churches. But it suggests that these strategies can or should be applied indiscriminately. Most churches use technology like that, implementing the most popular technological trends as a way to conform to postmodern culture.

And when they do, that technology can become a liability, not a boon.

As a pastor, you’re working hard to meet the spiritual needs of the community you serve—to facilitate connection with God during worship, or to connect people to one another in fellowship, for example. 

Women in fellowship

Used properly, technology in church should be just one tool in your toolkit to achieve those ends. It’s certainly not a tool you should ignore. But ultimately, it’s a means, not an end. 

So here are three basic rules for seamlessly integrating technology into your worship service—while avoiding the pitfalls that can hinder connection with God and others.

Rule 1:  Let technology in church serve you, not the other way around.

Slide projector

Whatever technology you use, it needs to be concretely meeting the spiritual needs of you and your congregation. In worship, this will probably mean facilitating focus on the service. For instance, if people in your congregation are distracted by bulletins, you may want to use screens instead. 

Or perhaps, you may want to use technology in church to directly facilitate a connection with the Holy Spirit. Dimmed lights or electronic music are common examples.

Technology in church through music

But it’s important to think carefully before installing anything, because there’s a key difference between conforming to the culture and creatively responding to the culture’s spiritual needs. Obviously, we’re aiming for the latter. 

Conforming to tech culture means creating glitchy or distracting technological experiences for the sake of technology itself. Ultimately, this approach draws attention away from the sermon, Eucharist, or overall connection with the Holy Spirit.

To use technology in church to meet the spiritual needs of your community, you need to get a sense of your goals. Not just goals for worship in general but for your worship, specifically.

Empty church

What’s the reason you’re here every Sunday? Why do people come to your church instead of the one across town? A small, contemplative church will have very different answers to those questions than a megachurch, and for good reason.

Once you have your answers in mind, you can ask how technology will further that specific identity and your unique worship goals.

For instance, perhaps you are expanding pastoral care to the sick and homebound. Live-streaming your services could help you do that. Or, maybe you want people to be focusing on the altar rather than leafing through bulletins during Eucharist. Screens could help keep people’s attention at the front instead of down at the floor.

Sick woman

This article from Tithely and this article from Christianity Today lists a number of reasons why technology could be helpful for you. 

There’s an important caveat:  they assume that every church should be pursuing all of their technological ideas. As I said above, I don’t think that’s a thoughtful approach. But you can use the articles to get some ideas about what your specific goals are and then think about how technology can serve you.

Once you have thought through the purpose of technology in your church, you’re ready to think about the specific form it will take in the service.

Rule 2:  Simplify

Simplification is a key difference between technology in the secular world and technology in church. 

Technology in the secular world is created to make us more efficient. To help us do more things, faster. It usually ends up cluttering our brains and our calendars to the max. Which often draws us away from God.

Distracted people

As a result, we live in a society that is often distracted and distractable, two qualities which hinder a relationship with the Holy Spirit in our midst.

If you put up technology in church as a way of conforming to society, you might continuing that trend. You could put up screens with announcements that advertise church events before and after worship. Or maybe you could create images to go along with each part of your sermon so that no one gets bored.

Most of the time, these uses of technology in church will just continue damaging cultural trends.

Instead, make your technology simple. Minimize visual and audial busy-ness. 

Black white space

If you’re using slides during your sermon to emphasize a point, only use a few words or images at once. Make sure they don’t distract attention from your sermon, but rather draw attention back to your words. Create lots of white space on the slide. Rotate through slides very slowly.

If you’re projecting music, try not to cram a whole hymn onto the screen. Instead, you could consider putting up only the words to a familiar tune. Before and after the service, don’t put up announcements—instead, leave the screen blank or put up a calming image to help people settle in to worship.

And size is important too. Too big, and it will distract people from what you’re doing up front. Too small, and people will be squinting. Make it the Goldlilocks size for your sanctuary space.

Simple technology in church

And, most importantly, remember that technology in church is serving the purpose of worship, not the other way around.

Rule 3:  Be good at it. 

You know that sound of nails on a chalkboard? That’s how it feels to this Millennial, at least, when technology in church goes awry.

Millennial frustrated by technology

Recently, I sat through a service that involved a slideshow, with pictures accompanied by music. The idea of the slideshow was wonderful—it served the purposes of worship that day. And the effort was there, put in by the pastor and other dedicated lay volunteers. 

But ultimately, the technology was glitchy and the presenters didn’t know how to create a high-quality presentation. In the end, the execution undercut the wonderful idea and effort that had been put in.

The slideshow kept reverting to the home screen of the PC. People kept having to jump up and adjust the audio, which fluctuated between too loud and too quiet. The music did not taper off at the end of the slideshow, but cut off abruptly in the middle, ruining the atmosphere.

Broken computer

I had to deep-breathe my way through the service.

The advancements in technology mean that newcomers to your church will expect smooth, professional quality. When the equipment is glitchy and old or the presenter is technologically inexperienced, the intention backfires. 

Rather than focusing on worship, people are cringing

As you’re creating a tech presentation, use two basic rules of thumb, one for standard weekly performances and one for important services. 

Technology in church done well

For weekly services, as you prepare any kind of technological presentation, ask yourself:  if you were in an office and using this technology in an important presentation to your boss, would you be happy with the quality?

Before important services or if you’re rolling out a whole new kind of technology in your service, it’s time to kick it up a notch. Find someone in their twenties, preferably a professional, and have them sit through the presentation. If they’re cringing, it needs work.

Maybe you can’t afford technology that runs well. Or maybe you don’t have anyone in your church who can use it at a semi-professional (or at least Millennial) standard. That’s okay.

Technology in a presentation

If that’s the case, you’re better off not using technology at all. If it’s impossible to create a technological experience that passes the rules of thumb above, then the consequences outweigh the benefits. It’s better to have a technology-free, smooth worship service than one full of technological glitches.

Once you create a presentation that lives up to the standards above, it’s imperative that you practice multiple times. This is especially important if you’re unfamiliar with any aspect of the tech usage that day. This way, you can work out the glitches and decide if it lives up to your quality standards.

Candlelight service

In the end, technology in church can be like any other worship aide—it can help or hinder connection with God and the Body of Christ, depending on its design. Technology may have taken over everywhere else, but it shouldn’t get a free pass in your sanctuary. Rather, it needs to meet your needs, and those of the people you serve.

Have you recently used technology in your church? Comment below and tell me how it worked out—and if you’re doing anything differently next time!

Stop Advertising Your Church to Millennials and Gen Z

Advertising for Millennials and Gen Z

If you’ve been struggling with an aging congregation, you’re probably thinking about ways to draw some younger folks into your church. And advertising, especially in the form of a trendy social media campaign, might seem like a good place to start. After all, Millennials and Generation Z love that kind of stuff, right?

Well, kind of. But not really.

Practically since we started walking, advertising gurus have sat around in conference rooms asking themselves the same question: how do I get Millennials to buy my stuff? Even before I had purchasing power, I was targeted through an endless parade of commercials, designed to make me pressure my parents into buying me toys. As I grew older, it turned into nonstop social media bombardments. Now, I’m targeted everywhere I look and listen–in my Spotify ads, before, during, and after my YouTube videos, with trendy billboards downtown–the list goes on. As a result, I–and the rest of my generation–are getting both wise and numb to traditional advertising.

Millennial reading advertising on iPad

See, unlike previous generations, I’ve grown up with ads that are targeted so specifically, it’s terrifying. Advertisers don’t just know my gender and age; they know my clothing style, my music preferences, and so, so much more. And then they exploit that knowledge to get my money.

In other words, for my generation, advertising is tainted. On the one hand, it’s a daily reality that often makes life convenient. On the other, it’s associated with people turning our identities into profit.

Of course, I’m used to corporations doing it. But I don’t want that from my church. I want them to care about me as a human being, not just as a young person they want to hook, a consumer who fills their pews and their offering plates.

Here’s another thing. Say you do put together an amazing ad campaign. Say it works. Millennials come pouring into your church. Then what? If they don’t like it, they’re not going to stay. First, you have to create a church that will draw their heart, not just a campaign that appeals to their trendiness.

If not advertising, what, then?

Millennials and Gen Z at a bar

So, if directly “appealing to Millennials” is actually going to drive them away, then where do you go from here? Well, I’d actually suggest backing up. After all, getting younger people in the pews isn’t the point of church. The point is to follow God, who asks the Church to meet the spiritual needs of the community around it.

Don’t fret. Avoiding this kind of marketing doesn’t mean that you won’t have young people in your church. The thriving churches I studied teemed with Millennials. But their pastors told me that they hadn’t advertised hardly at all. Instead, they said, people had simply showed up. News had gotten around by word of mouth. People showed up and liked what they saw. So they stayed, and they told their friends.

In other words, these churches had created a church that met the spiritual needs of young adults. And it worked. So do that first.

So, do I even need a website?

Yes. This does NOT mean that you don’t need an online presence. To the contrary: I’d highly suggest hiring a professional (preferably a Millennial) to design a modern, easy-to-use website. If you want an idea of what your website should look like, check out the web presence of your local megachurch, which I almost guarantee is doing a fantastic job (mine is linked here). Social media accounts are also a must if you want to communicate with young adults about your events.

But the point of this online presence isn’t advertising. Rather, it should be a resource to members, prospective visitors, or people who want some spiritual guidance. It should be an extension of the Sunday service for people who attended. It should also be a resource guide for people who are planning on attending next Sunday.

So if your congregation is aging and you don’t know what to do about it, don’t jump straight to advertising as a quick-fix. First, consider what the new spiritual needs are of the new, younger community around you. Ask yourself how God’s calling you to meet those needs, in addition to those of your current congregation. Once you’ve figure that out and implemented it, then you can re-vamp your website and upgrade your social media presence.

Reorienting your church for an entirely new generation and society is an overwhelming process, and you don’t have to do it alone. That’s what this online community is for. Check back in for articles on how to create a congregation that includes Millennials and Gen Z.